What I Didn’t Know I Needed: The Power of External Objectivity
The year was 2004. There wasn’t much of a marketing department to speak of. The website was untouched. The tools existed but weren’t being used. We had a “marketing team,” but it was really just a graphic designer that produced a catalog once a year. I raised my hand and offered to take the lead, […]
When, Why, and How to Build a Marketing Strategy That Actually Works
Every business needs a marketing strategy, but most skip the hard questions. Here’s when to build one, why it matters, and how to approach it the right way.
Top Benefits of Having a Part-Time Marketing Executive for Your Small Business
If you’re wearing too many hats and your marketing results feel inconsistent, it may be time to consider a new kind of help. One that brings senior-level strategy without the full-time salary. For many small business owners, the need is clear: someone who can take ownership of the marketing function, make sense of the chaos, […]
Creating a Content System: From Blog Posts to Podcasts, How RudderStack Fuels Customer Acquisition | Own Your Voice Episode 01
On the inaugural episode of “Own Your Voice” hosted by Franklin McGuire Jr., an enlightening exchange transpired with Brooks Patterson, a mastermind in content marketing at RudderStack. The spotlight was on Patterson in this episode, aptly named “Creating a Content System: From Blog Posts to Podcasts, How RudderStack Fuels Customer Acquisition,” where they demystified content […]