About Heritage Brands

Distinctive by design

Who We Are

Shaping Industry Leaders:

The Commitment of Our Team

At Heritage Brands, we blend strategic marketing leadership with innovative production to elevate the unique voices of discerning leaders and brands, ensuring visibility and lasting impact. Our approach integrates creating comprehensive marketing strategies with providing leadership and driving measurable results, guiding our clients toward market authority and revenue growth.

We exist where expertise meets compelling storytelling. We empower experts to showcase their insights effectively by merging cutting-edge content marketing with seasoned sales strategies and a profound understanding of branding. Our mission is to help our clients stand out, secure more valuable business opportunities, and increase profitability by presenting themselves in the most impactful way possible.

Core Values

Story — What You Say

We believe what you say about yourself and your business or brand matters. We believe in effective positioning, the articulation of your message, and your expertise in media and formats that work for you and your audience.

“You contain multitudes.”
— Walt Whitman

Strategy — Why You Say It

Without an effective strategy guiding your efforts, your work will fail to achieve the desired impact. Creating the right strategy is always worth the investment.

“Begin with the end in mind.”
— Simon Sinek, Start with Why, 2009

Excellence — How You Say It

Our clients expect excellence from us, we expect the same in return. Our aim is tactical excellence in all of the actions that flow from our strategic thinking.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
— Aristotle

leadership team

Johnnie Matthews


Johnnie Matthews began his professional career early, starting a band in high school that later signed to Atlantic Records. He has served as Chief Marketing Officer for a large multistate franchise group, led marketing teams for the Department of Defense, and helped launch a successful branding agency.

Franklin McGuire, Jr.


Franklin’s journey into executive visibility began when a leading public figure approached him for help crafting a digital persona and online reputation in advance of a major election. The project was a success, and Heritage Brands was born.

Franklin is a veteran of the US Army, with extensive experience in leadership, e-commerce, and entrepreneurship. He graduated first in his class from The Citadel, and is currently completing a JD/MBA from the University of South Carolina.

Start with a personalized Strategic Roadmap™

We are here to assist in defining or refining your positioning and marketing objectives, clarifying your destination, and crafting a roadmap. The Strategic Roadmap™ delivers a tailored, actionable 12-month marketing strategy, propelling your leadership and company forward with authenticity and authority.