The Content Flywheel™
create. publish. promote.
Multiply your voice into content that amplifies your brand.
What is the content flywheel?
Most businesses struggle with content because they don’t have a system. Without a clear process, content creation becomes inconsistent, overwhelming, or abandoned altogether.
The Content Flywheel™ is a proven framework that keeps your brand visible by following a simple, repeatable process:
Create – Generate valuable content based on your expertise.
Publish – Share it across the right platforms in the right formats.
Promote – Amplify its reach to maximize impact.
Then, you repeat the process—over and over—just like a traffic circle.
This system ensures that your message stays in motion, helping you build authority, engage your audience, and stay top of mind without constantly reinventing the wheel.
The problem
Why Business Leaders Struggle with Execution
Most business leaders know they should be creating content—but they run into three major problems:
They don’t know where to start. Content creation feels overwhelming without a clear system.
They don’t have time. Between running a business and leading a team, content always gets pushed to the back burner.
They’re intimidated by the process. Writing posts or recording videos feels unnatural, and they don’t want to create meaningless filler content.
Our solution:
60 for 60™
60 minutes of your time = 60 days of high-impact content.
Most business leaders struggle to create content because they don’t know where to start, don’t have time, or feel intimidated by the process. That’s exactly why we created 60 for 60™. It’s a simple, high-output system that eliminates the guesswork and makes content effortless.
Here’s how it works:
Once a month, you’ll come into our office, sit down with us, and have a casual, on-camera conversation about what’s happening in your business. No scripts. No pressure. Just a real discussion about the topics that matter most to you.
We’ll pour a coffee (or a bourbon) and guide the conversation, pulling out the insights and expertise that position you as a leader in your space. You talk. We handle the strategy.
From that one-hour session, we generate 60 days of social media content designed to build credibility, strengthen your brand, and engage your audience.
No overthinking. No wasted time. Just real, meaningful content—Made simple.
Ready to start creating?
If you’ve been struggling to create content, you don’t have to anymore.
Book your first 60 for 60™ session today, and let’s turn your insights into a high-impact content strategy.
Content examples
You might be thinking
That’s exactly why 60 for 60™ exists. If you can’t carve out one hour a month to generate 60 days of authentic content, then our honest recommendation might be that social media isn’t the right priority for your business right now.
This is the absolute minimum time investment required to build a strong digital presence. It’s far less than trying to do it yourself. And we’re confident no one else can create high-quality content in less time.
That’s completely normal. But here’s the good news. This isn’t about performing. There are no scripts—just a relaxed conversation.
We’ll guide the discussion so you never feel stuck. And if you stumble, we edit everything in post to remove filler words and polish the final product. The more you do it, the easier it gets.
And honestly, sometimes the first couple of sessions are throwaways. That’s okay. If you want to be great at something, you have to get started.
Absolutely. That’s the superpower of 60 for 60™. We’re not generating generic, AI-written content. We’re using your words, your expertise, and your insights and refining for impact.
Everything we create feels natural because it comes directly from you. That’s what makes this process different. That’s why the content resonates.
It hasn’t happened yet. Every business has more content than they think. You just need the right prompts to bring it to the surface.
The strategy behind 60 for 60™ is flexible by design. Topics evolve as your message sharpens, and themes from one session often show up again in the next. That’s where the depth comes from.
We’ve never had a client run out of things to say. We guide the conversation, spark new ideas, and shape the content around what matters most in your business right now.
Good. It should be. That’s the point.
This isn’t a cookie-cutter content service. We don’t believe in one-size-fits-all messaging because your brand isn’t like everyone else’s.
We shape every session around your expertise, your industry, and your audience. The result is content that sounds like you. Clear, specific, grounded, real content that connects.