The Content Flywheel™
create. publish. promote.
Multiply your voice into content that amplifies your brand.
What is the content flywheel?
Most businesses struggle with content because they don’t have a system. Without a clear process, content creation becomes inconsistent, overwhelming, or abandoned altogether.
The Content Flywheel is a proven framework that keeps your brand visible by following a simple, repeatable process:
Create – Generate valuable content based on your expertise.
Publish – Share it across the right platforms in the right formats.
Promote – Amplify its reach to maximize impact.
Then, you repeat the process—over and over—just like a traffic circle.
This system ensures that your message stays in motion, helping you build authority, engage your audience, and stay top of mind without constantly reinventing the wheel.
The problem
Why Business Leaders Struggle with Execution
Most business leaders know they should be creating content—but they run into three major problems:
They don’t know where to start. Content creation feels overwhelming without a clear system.
They don’t have time. Between running a business and leading a team, content always gets pushed to the back burner.
They’re intimidated by the process. Writing posts or recording videos feels unnatural, and they don’t want to create meaningless filler content.
Our solution:
60 for 60
60 minutes of your time = 60 days of high-impact content.
Most business leaders struggle to create content because they don’t know where to start, don’t have time, or feel intimidated by the process. That’s exactly why we created 60 for 60—a simple, high-output system that eliminates the guesswork and makes content effortless.
Here’s how it works:
Once a month, you’ll come into our office, sit down with us, and have a casual, on-camera conversation about what’s happening in your business. No scripts, no pressure—just a real discussion about the topics that matter most to you.
We’ll pour a coffee (or a bourbon) and guide the conversation, pulling out the insights and expertise that position you as a leader in your space. You just talk—we handle the strategy.
From that one-hour session, we generate 60 days of social media content designed to build credibility, strengthen your brand, and engage your audience.
No overthinking. No wasted time. Just real, meaningful content—created effortlessly.
Ready to start creating?
If you’ve been struggling to create content, you don’t have to anymore.
Book your first 60 for 60 session today, and let’s turn your insights into a high-impact content strategy.
You might be thinking
That’s exactly why 60 for 60 exists. If you can’t carve out one hour a month to generate 60 days of authentic content, then our honest recommendation might be that social media isn’t the right priority for your business right now.
This is the absolute minimum time investment required to build a strong digital presence—far less than trying to do it yourself. And we’re confident nobody else can create high-quality content in less time.
That’s completely normal. But here’s the good news—this isn’t about performing. There are no scripts, and it’s just a relaxed conversation.
We’ll guide the discussion so you never feel stuck, and if you stumble, we edit everything in post to remove filler words and polish the final product. The more you do it, the easier it gets.
And honestly? Sometimes the first couple of sessions are throwaways. That’s okay. If you want to be great at something, you have to get started.
Absolutely. That’s the superpower of 60 for 60. We’re not generating generic, AI-written garbage—we’re using your own words, your expertise, your insights—refined for impact.
Everything we create feels natural, because it’s coming directly from you. That’s what makes this process different—and why the content resonates.
It hasn’t happened yet. Every business has more content than they realize. You just need the right prompts to pull it out.
The strategy behind 60 for 60 is fluid. Topics naturally evolve as we refine your messaging, and themes from one session often resurface in the next—allowing us to go deeper where it matters.
We’ve never had a client run out of things to say. We help guide the conversation, generate ideas, and shape the content around what’s most relevant to your business at that moment.
Good. It should be. That’s the point.
This isn’t a cookie-cutter content service. We don’t believe in one-size-fits-all messaging because your brand isn’t like everyone else’s.
We shape every session around your expertise, your industry, and your audience. That means no generic, templated posts—just authentic content that reflects the way you actually think and speak.