About Heritage Brands

Small On Purpose

Fewer layers. Clearer thinking. stronger strategy.

Heritage Brands leadership team standing together on the front porch of their office.

Heritage Brands is a strategic marketing leadership firm based in Columbia, South Carolina.

We partner with local and regional businesses to bring structure, clarity, and accountability to their marketing, so leaders can focus on running stronger organizations.

We are not a traditional agency.
We don’t lead with tactics.
We don’t build strategies to sell production.

We provide executive-level marketing leadership designed to align your marketing with your business goals, and then ensure the right work gets done.

American flag hanging in the lobby of the Heritage Brands office with hardwood floors, staircase, and indoor plants.

Core values

01

We seek truth

Clarity lives on the other side of honesty.

02

We Say Hard Things, the Right Way

Candor without care is arrogance. Care without candor is useless.

03

We value more than profit

People build businesses and the best businesses build people.

04

We have serious fun

The best work is done when you love what you do.

Meet the Team

Derrick Boatwright

Owner | Fractional CMO

Tracy Edmunds

Partner | Fractional CMO

Adriane Willis

Senior Marketing Strategist | Fractional CMO

Trusted by Local Leaders

Real words from real business leaders who wanted clarity and found it.

Located in the historic 1897 Lachicotte House in downtown Columbia, South Carolina, our office carries a story that began more than a century ago. Charleston native Philip Howard Lachicotte moved to Columbia in 1883 and built a successful jewelry business on Richardson, now Main Street. His success led to the construction of this Queen Anne style home in 1897.

The asymmetrical design is distinguished by its Chippendale-inspired gingerbread balustrade, a defining feature of the front porch. Look closely and you will notice something familiar. The patterns in that balustrade inspired the design of the “H” in our logo. The same attention to detail seen in the craftsmanship of this home guides the way we approach our work for clients.

The property remained in the Lachicotte family until 1978, when it was thoughtfully adapted for office use. Today, its craftsmanship and character continue to influence the way we think about heritage, reputation and time.

A strategy session at the Heritage Brands office where marketing performance and campaign direction are reviewed. Heritage Brands is a strategic marketing firm based in Columbia, South Carolina that works with businesses across the state and throughout the Southeast, providing marketing strategy and fractional CMO leadership to organizations that want experienced guidance without unnecessary complexity.