About Heritage Brands
Distinctive by design
leadership team
Johnnie Matthews
PRINCIPAL
Johnnie Matthews began his professional career early, starting a band in high school that later signed to Atlantic Records. He has served as Chief Marketing Officer for a large multistate franchise group, led marketing teams for the Department of Defense, and helped launch a successful branding agency.
DERRICK BOATWRIGHT
PRINCIPAL
Derrick Boatwright brings 25 years of diverse experience to Heritage Brands, with expertise in sales, operations, eCommerce, web design, and marketing. Most recently, he served as the Director of Marketing & Commercial Innovation, where he led a global team to develop and execute dynamic marketing strategies.
Derrick excels in systems building, problem solving, agency management, and talent development. His entrepreneurial experience in web development, videography, and photography further enhances his versatile skill set. At Heritage Brands, Derrick’s data-driven and strategic approach drives innovative solutions and substantial revenue growth for our clients.
Franklin McGuire, Jr.
Founder
Franklin’s journey into executive visibility began when a leading public figure approached him for help crafting a digital persona and online reputation in advance of a major election. The project was a success, and Heritage Brands was born.
Franklin is a veteran of the US Army, with extensive experience in leadership, e-commerce, and entrepreneurship. He graduated first in his class from The Citadel, and is currently completing a JD/MBA from the University of South Carolina.
Who We Are
Shaping Industry Leaders:
The Commitment of Our Team
At Heritage Brands, we blend strategic marketing leadership with innovative production to elevate the unique voices of discerning leaders and brands, ensuring visibility and lasting impact. Our approach integrates creating comprehensive marketing strategies with providing leadership and driving measurable results, guiding our clients toward market authority and revenue growth.
We exist where expertise meets compelling storytelling. We empower experts to showcase their insights effectively by merging cutting-edge content marketing with seasoned sales strategies and a profound understanding of branding. Our mission is to help our clients stand out, secure more valuable business opportunities, and increase profitability by presenting themselves in the most impactful way possible.
core Values
Story — What You Say
We believe what you say about yourself and your business or brand matters. We believe in effective positioning, the articulation of your message, and your expertise in media and formats that work for you and your audience.
“You contain multitudes.”
— Walt Whitman
Strategy — Why You Say It
Without an effective strategy guiding your efforts, your work will fail to achieve the desired impact. Creating the right strategy is always worth the investment.
“Begin with the end in mind.”
— Simon Sinek, Start with Why, 2009
Excellence — How You Say It
Our clients expect excellence from us, we expect the same in return. Our aim is tactical excellence in all of the actions that flow from our strategic thinking.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
— Aristotle
Start with a personalized Strategic Roadmap™
You know where you want to go—but do you have a plan to get there? Without a clear strategy, even great marketing efforts can feel scattered and ineffective. The Strategic Roadmap defines your positioning, builds a system for execution, and ensures every move supports your business goals. No fluff. No guesswork. Just a clear, actionable plan designed for your success.
