ABOUT HERITAGE BRANDS
SMALL ON PURPOSE
Fewer layers. Clearer thinking. stronger strategy.
You’ve Tried marketing
Maybe you’ve even hired a few agencies or built a team in-house, but it still feels like you’re guessing. Like your message isn’t landing. Like the work is there, but the clarity isn’t.
That’s where we come in.
Heritage is a marketing firm built for leaders with something real to say.
We don’t sell bundles or bloated retainers. We don’t drown you in jargon or slide decks.
We ask better questions, listen hard, and help you define what actually matters. Then we build a strategy that reflects it.
We’re small on purpose. Our energy goes into strategy—where the real value is.
Execution gets handed off to the right people for the job. Sometimes that’s your in-house team. Sometimes it’s one of our trusted partners. But it’s always done with clarity, accountability, and a plan we’ve built together.
We believe in objectivity. In saying the hard thing the right way. In structure over chaos. In work that lasts. We believe clarity should make you brave, and strategy should make your team better.
Most of our clients say the same thing when they leave the room:
“That’s exactly what I’ve been trying to say. I just didn’t know how.”
That’s our favorite kind of compliment!
Meet the team
Derrick Boatwright
partner
Derrick brings more than two decades of experience across sales, operations, web development and marketing strategy. He has led global teams, launched international brands and built eCommerce systems. He also served as a nonprofit executive, where he earned a reputation for turning complexity into clarity and momentum.
Throughout his career, Derrick has blended big-picture thinking with tactical execution. His background spans agencies, startups and leadership roles in both corporate and nonprofit settings. This gives him a rare perspective on how to align business goals with real-world action.
Outside of work, Derrick is a systems thinker who is happiest when building something—from better workflows to a more consistent golf swing. A longtime fan of anything with two wheels, he grew up racing BMX and motocross and still remembers the rush of greasing a berm or landing clean on the backside of a triple. These days, that thrill shows up in the rare but deeply satisfying moment of a long drive that finds the fairway.
Tracy Edmunds
Partner
Tracy brings more than 20 years of experience in marketing, communications and brand strategy. She has led national campaigns, managed multimillion-dollar budgets and helped shape impactful brands across corporate, nonprofit, higher education and agency settings.
She’s known for her steady leadership, sharp messaging and ability to bring teams together around a shared mission. Whether it’s building brands from the ground up or navigating complex communication challenges, Tracy brings clarity and purpose to every project.
Tracy is energized by thoughtful collaboration, clever people and a well-written creative brief. When she’s not helping people and organizations find their voice, she is using hers to cheer on her kids, train in sacred choral music and sing along to her husband’s rock band.
Heritage Advisors
Heritage was built on a strong foundation of insight, experience, and shared values. Our advisors continue to provide thoughtful perspective and strategic input as the firm evolves. This helps ensure we stay aligned with our mission and focused on what matters most.
Johnnie Matthews
Franklin mcgquire
core Values
We seek truth
Clarity lives on the other side of honesty.
We Say Hard Things, the Right Way
Candor without care is arrogance. Care without candor is useless.
we value More Than Profit
People build businesses and the best businesses build people.
We bring out your best
The right guidance turns potential into performance.
We have serious fun
The best work is done when you love what you do.
The heritage story
Heritage Brands began with a simple request:
“Can you help me say this better?”
It came from a public figure preparing for a high-stakes moment. He needed a digital presence, but more than that, he needed language that felt honest, sharp, and aligned with who he was. That one project led to others. And soon, the need for strategy-first thinking became too clear to ignore. Clients didn’t just need content. They needed clarity, direction, and objectivity that wasn’t tied to execution.
Heritage was built to meet that need. Not as a full-service agency. Not as a copy shop. But as a strategic partner for leaders who had something real to say and needed help saying it well, in the right places, to the right people, for the right reasons.
Over time, the work sharpened. The focus deepened. The firm stayed small on purpose, channeling its energy into what clients often needed most: external perspective, strategic clarity, and honest feedback from someone who wasn’t trying to lock them into a retainer.
Today, Heritage is known for what it has always quietly done best:
Helping leaders own their voice, clarify their strategy, and build a brand that reflects both.
Strategy isn’t what you say in a meeting. It’s where you start. It’s what you build when you care about the outcome.
And heritage?
That’s what you leave behind when you’ve done it right.
Start with a personalized Strategic Roadmap™
You know where you want to go—but do you have a plan to get there? Without a clear strategy, even great marketing efforts can feel scattered and ineffective. The Strategic Roadmap defines your positioning, builds a system for execution, and ensures every move supports your business goals. No fluff. No guesswork. Just a clear, actionable plan designed for your success.
