The blog of heritage brands
Top Shelf Insights from Industry Experts

Build Your Personal Brand with Confidence Using These Four Steps
Your online presence is often your first impression in today’s digital world. That’s why your personal brand isn’t a vanity project. It’s a strategic asset.

Creating a Content System: From Blog Posts to Podcasts, How RudderStack Fuels Customer Acquisition | Own Your Voice Episode 01
On the inaugural episode of “Own Your Voice” hosted by Franklin McGuire Jr., an enlightening exchange transpired with Brooks Patterson, a mastermind in content marketing

Top 5 Ways I Get Inspiration for LinkedIn Content
I spent 6 months thinking about writing on LinkedIn. Once I finally started posting regularly, within just four months I had over 60 discovery calls,
How to Use Your Podcast to Create LinkedIn Content
Podcasting is one of the best ways to become a visible and authentic online expert. Much like publishing a book, a great podcast will show
How to Name Your Podcast
You have decided to start a podcast; you have a concept and a plan; you may already have some guests lined up, or the theme
Thinking About Thought Leadership: Resources for Experts
I get more and more questions lately from leaders and experts in my network who are all asking me some version of the same question:
Start with a personalized Strategic Roadmap™
We are here to help you define your goals, clarify the vision for where you want to go, and build a plan to get there.
The Strategic Roadmap™ provides you with a personalized, executable 12 month content strategy system that will guide your journey toward becoming a more Visible Executive™.