The Blog of Heritage Brands
Top Shelf Insights from
Industry Experts
The year was 2004. There wasn’t much of a marketing department to speak of. The website was untouched. The tools existed but weren’t being used. We had a “marketing team,” but it was really just a graphic designer who produced a catalog once a year. I raised my hand and
When should a company create a marketing strategy? Answer: ALWAYS! Whether you’re launching a startup, trying to grow an established brand, or just feeling stuck, having a clear strategy is essential. Without it, you’re not aiming at anything. And when you aim at nothing, you hit it every time. There’s
If you’re wearing too many hats and your marketing results feel inconsistent, it may be time to consider a new kind of help. One that brings senior-level strategy without the full-time salary. For many small business owners, the need is clear: someone who can take ownership of the marketing function,
Your online presence is often your first impression in today’s digital world. That’s why your personal brand isn’t a vanity project. It’s a strategic asset. Whether you’re a student-athlete navigating NIL opportunities, a marketing major prepping for your first internship, or a rising leader trying to build credibility, how you
Podcasting is one of the best ways to become a visible and authentic online expert. Much like publishing a book, a great podcast will show your audience how much you know about the subject matter you’re talking about and allow them to get to know you uniquely. The best part
You have decided to start a podcast; you have a concept and a plan; you may already have some guests lined up, or the theme music picked out. But you still need a podcast name. Choosing what to name your podcast can be a daunting process. It may feel like
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