Learn how to build a marketing strategy that actually drives growth.
Get our free, practical, 12-step guide for founders, business leaders, and lean marketing teams who want clarity, focus, and a strategy they can execute.
- Define your position in the market, ideal customers, and brand messaging with confidence
- Choose the right channels and content strategy that align with your goals and resources.
- Walk away with a measurable execution plan ready for immediate implementation
What's Inside
Two phases. Twelve steps.
One executable plan.
The same framework Heritage Brands uses with our clients, distilled into a self-guided workbook you can complete with your team.
Part One
Foundation - Brand Strategy
Define who you are and why you win, before spending a dollar on ads, content, or campaigns.
- Define your offering
- Identify your target audiences
- Run a competitive analysis
- Articulate your unique value proposition
- Write your positioning statement
- Develop brand expression & messaging
Part Two
Marketing Strategy & Execution
Translate that foundation into channel choices, content, and a plan you can actually run.
- Define marketing objectives
- Set your budget & resources
- Map the customer journey
- Choose the right channels
- Build a content strategy
- Set KPIs & measurement
- Build your execution plan
Who it's for
Built for the people doing the work.
If you’re juggling marketing alongside everything else, this guide gives you a structure on which to lean.
Founders & CEOs
You’re the strategist by default. You need clarity before you delegate or hire.
Lean Marketing Teams
One or two people doing the work of five. You need a plan, not more ideas.
Business Leaders
Stakeholders who need to align marketing with revenue goals, not vanity metrics.
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