Adriane Willis

Senior Marketing Strategist | Fractional CMO

Adriane brings more than 12 years of experience in brand marketing, campaign strategy, and cross-functional leadership. She has worked with major brands like T-Mobile and Lenovo, led integrated go-to-market efforts, and launched award-winning campaigns that connect with real people in meaningful ways.

Known for bridging strategy and execution, Adriane thrives on simplifying complex challenges and aligning teams around a common goal. Her background spans corporate and agency work, including running her own consultancy, where she led brand and content strategies for over 50 clients.

Adriane is energized by customer insight, clear messaging, and the kind of work that breaks down silos. She recently completed the Accelerated Marketing Leadership Program at the Kellogg School of Management, sharpening her skills across campaign development, analytics, and digital strategy.