When, Why, and How to Build a Marketing Strategy That Actually Works
Every business needs a marketing strategy, but most skip the hard questions. Here’s when to build one, why it matters, and how to approach it the right way.
Top Benefits of Having a Part-Time Marketing Executive for Your Small Business
If you’re wearing too many hats and your marketing results feel inconsistent, it may be time to consider a new kind of help. One that brings senior-level strategy without the full-time salary. For many small business owners, the need is clear: someone who can take ownership of the marketing function, make sense of the chaos, […]
Build Your Personal Brand with Confidence Using These Four Steps
Your online presence is often your first impression in today’s digital world. That’s why your personal brand isn’t a vanity project. It’s a strategic asset. Whether you’re a student-athlete navigating NIL opportunities, a marketing major prepping for your first internship, or a rising leader trying to build credibility, how you show up online matters. At […]
Creating a Content System: From Blog Posts to Podcasts, How RudderStack Fuels Customer Acquisition | Own Your Voice Episode 01
On the inaugural episode of “Own Your Voice” hosted by Franklin McGuire Jr., an enlightening exchange transpired with Brooks Patterson, a mastermind in content marketing at RudderStack. The spotlight was on Patterson in this episode, aptly named “Creating a Content System: From Blog Posts to Podcasts, How RudderStack Fuels Customer Acquisition,” where they demystified content […]
Top 5 Ways I Get Inspiration for LinkedIn Content
I spent 6 months thinking about writing on LinkedIn. Once I finally started posting regularly, within just four months I had over 60 discovery calls, and had closed $300K in deals — a number that easily could have been even higher! So that you don’t lose 182 DAYS and $X thinking about posting like I […]
How to Use Your Podcast to Create LinkedIn Content
Podcasting is one of the best ways to become a visible and authentic online expert. Much like publishing a book, a great podcast will show your audience how much you know about the subject matter you’re talking about and allow them to get to know you uniquely. The best part about podcasting is that — […]
How to Name Your Podcast
You have decided to start a podcast; you have a concept and a plan; you may already have some guests lined up, or the theme music picked out. But you still need a podcast name. Choosing what to name your podcast can be a daunting process. It may feel like choosing what to wear to […]