Why Good Marketing Employees Leave
Hiring the right marketing employee is only the beginning. Learn why professional development plays a critical role in retention and how business owners can create an environment where marketers continue to grow.
Derrick Boatwright
The Biggest Mistake We See When Businesses Hire Marketers
Hiring a marketing employee is often harder than it seems. Learn the biggest mistake businesses make when hiring marketers and how defining the role first leads to better hiring decisions.
Before You Hire a Marketing Agency, Ask These Questions
Most businesses don’t have a marketing problem. They have a clarity problem. Before you hire an agency or invest in tactics, ask these five questions to get aligned on what actually matters.
What I Didn’t Know I Needed: The Power of External Objectivity
An experienced marketing leader explains how external perspective brings clarity, sharpens strategy, and helps teams move forward with confidence.
When, Why, and How to Build a Marketing Strategy That Actually Works
A clear guide to when, why, and how to build a marketing strategy that aligns with your business goals and drives meaningful results.
The Top Benefits of Having a Part-Time Marketing Executive for Your Small Business
Learn how a fractional CMO brings clarity, leadership, and better marketing results to small businesses without the cost of a full-time executive.
Build Your Personal Brand with Confidence Using These Four Steps
A practical four-step framework to help you build a personal brand with clarity, define your voice, and connect with the right audience.
How to Use Your Podcast to Create LinkedIn Content
A practical guide to turning podcast episodes into LinkedIn content using transcripts, quotes, and key ideas to stay consistent and visible.
How to name your podcast
Naming a podcast can feel overwhelming. This guide helps you find a name that reflects your brand, makes sense to your audience, and sets you up to grow.
What is a “heritage brand” and how to become one in the digital age
What makes a brand stand the test of time? This article explores how reputation is built, how trust is earned, and what it takes to become a heritage brand today.